Becky Heavner, MLA Blog

Landscape Legacy

As long products and services have existed, advertising media has been a part of the landscape. Apothecary shops selling salves and tonics extended the imagery to the outside of buildings. Here in Denver, traces of painted advertisements are faded reminders marking brick buildings. The companies that survived may have understood truth in advertising and the power of building brand legacy. Landscape architects who work with brands, have a unique challenge of understanding the brand, while serving the legacy of the landscape. Today, advertising is no longer a static concept confined to a mark on a building. It’s strength lies in the thoughtfulness of its social agency and a careful approach to the landscape. The brand and landscape are like two distinctive people. What parts of a brand are true to a place?