In design, it is important to identify what determines fitness. In other words, how well does a project fit to the designer? Designers can be natural problem solvers within a particular project but how good are we at attracting the right mix of projects that reinforces our vision as the designer that we want to be? The difficulty lies with the skills that are associated with designers. Often there is more work out there than we have time to do. We can do many things, and well. So it is important to steer the boat to the right cove. It might require tacking against the current to find the right place. If we know ourselves, and communicate who we are or who we aspire to be to the right audience, then projects will be the right fit. Fashion and design is only in part about style it is about wearing something well. It is about fit. Even the fortune cookie agrees.